Stop limiting your decisions, your organization’s progress, and your career trajectory.

Understanding essential concepts like risk, opportunity, value are non-negotiables in business.

Without them:

01
Financial data becomes overwhelming

Interpreting financial reports and understanding their strategic impact is crucial for success. Without these skills, key insights are missed, leading to blind spots in performance evaluation and decision-making.

02
Decision-making becomes guesswork.

Lack of mastery over tools like ratios, cash flow analysis, or benchmarking means decisions are made on shaky ground. This exposes businesses to unnecessary risks and prevents them from reaching their full potential.

03
Missed opportunities stall everyone

Failing to assess risks or plan for different scenarios leaves valuable opportunities on the table. Careers stall, and competitors gain the upper hand by making smarter, faster decisions.

The 10 Essential Finance Concepts all Leaders Should Know

Learn about these 10 essential concepts with my free guide and use it to make better business decisions that drive both your organization and your career forward..

"Financial analysis is not data analysis."

Everyone mostly gets this wrong. And companies are hurting.

If you want to become indispensable to your organization, learn to uncover insights that drive smarter decisions and create value.

The goal isn't just crunching numbers; it's translating those numbers into strategic foresight and decisions that fuel growth and reduce risk.

Poor Financial Analysis has Dramatic Consequences...

  • If you don't analyze historical financial results thoroughly...

    ...you risk having no solid baseline to understand past performance, hindering your ability to make informed forecasts, set benchmarks, and drive future improvements.

  • If you lack a strategic understanding of your company's SWOT through both external and internal lenses...

    ...you risk basing your forecasts and budgets on disconnected assumptions. This oversight can lead to missing targets, breaching financial covenants, and, in the worst case, facing insolvency.

  • If you fail to integrate strategic objectives into your financial forecasts and targets...

    ...you risk misaligning your financial planning with your business goals, leading to inefficient resource allocation and missed opportunities for growth.

Strategic Financial Analysis Skills weren't Really Taught Anywhere. Until Now.

Introducing the only on-demand video course designed to help you elevate your financial analysis into strategic business decisions.

Introducing The Financial Analysis Masterclass.

This unique masterclass is led by an experienced CPA, sought-after strategic advisor to CEOs and CFOs and former commercial lender. You'll gain practical insights into financial analysis and strategic skills that will enable you to drive business results in your organization. These course materials and insights are not available anywhere else and they will give you the competitive edge you need to take your career and business to the next level.

"I'm an executive without a financial background, so I often felt overwhelmed by the numbers and unsure how to use them strategically. This course completely changed that. I now feel confident engaging in financial discussions about how our numbers with our strategic goals, and making decisions that move the business forward. Highly recommend it for any leader looking to strengthen their strategic financial acumen."

Awais Khan

Awais Khan CEO, Chairman of the Board

From Data Cruncher to Strategic Advisor

connecting the "how" with the "why" for improved decision making.

"I work as a Financial Analyst but didn't realize how incomplete my view of ratio analysis was before this course. Other trainings I took mostly focused on the technical skills but didn't help me understand why the data was what it was, or how to present it to executives. This course helped me improve my forecasts and taught me how to think strategically so I can get CFO to buy into my ideas. Highly recommend."

⭐⭐⭐⭐⭐

Jeremy Reid, Financial Analyst

"Risk comes from not knowing what you're doing."

– Warren Buffett, Chairman and CEO of Berkshire Hathaway

De-risk your way to Strategic Business Decision Making

Learn my exclusive READ frame to drive sustainable business performance and improved shareholder value.

  • Review and Gather Data

    Every piece of data reviewed—whether it's financial results, market trends, or competitive intelligence, needs to be evaluated through the lens of its impact on strategic objectives

  • Evaluate and Analyze

    Transition from collecting data to deriving actionable insights that paint a clear picture of your organization’s financial health and its readiness to execute on strategic initiatives

  • Assess Risks and Opportunities

    Anticipate and prepare for changes with scenario planners, so you can manage risks proactively and seize opportunities that align with your strategic goals.

  • Decide and Implement

    Integrate these decisions into the broader business tactics that enhance market position and operational effectiveness, so you can make informed strategic decisions that drive your organization forward.

How this course will help you master Financial Analysis

  • Basics

    Accounting Basics

    Accounting Frameworks

    Accounting Statements

    Quality of Earnings

    Essential Concepts

  • Tools & Methods

    Tools and Techniques

    Ratio Analysis

    Cash Flow Analysis

    Forecasting

    Sensitivity Analysis

    Scenario Planning

  • Business Strategy

    Key Stakeholders and Objectives

    Environmental Factors

    Financial Risk Management

    Mergers and Acquisitions

    Capital Budgeting

    Corporate Restructuring

If you're ready to become a strategic mastermind this is the video course for you.

Here's what's included:

  • Easy-to-Follow Videos and Downloadable Course Slides

    The most important financial analysis concepts you need to know and the full course slides in PDF format

  • Business Cases and Examples and Quizzes

    Lots of practical examples, business cases and quizzes throughout the course to help you learn

  • Downloadable Excel Files & Infographics

    Financial Analysis Excel models and Infographics to help you practice and remember the content

Practical Knowledge. Unparalleled Expertise. Transformative Approach.

Gain access to unparalleled expertise and knowledge that will transform your approach to financial analysis and strategic business decision making.

What will you learn?

☑️ An Overview of the Financial Statements

☑️ The Essentials of Financial Analysis

☑️ Why Quality of Earnings Matters

☑️ Understanding the Key Stakeholders and their Objectives

☑️ The Tools and Techniques of Financial Analysis

☑️ Using Ratios in Financial Analysis

☑️ Assessing Risk with Financial Analysis

☑️ Financial Modelling, Sensitivity and Scenario Analysis

☑️ Using Financial Analysis in M&A and Capital Investments

Exclusive High-Value Bonuses

Pre-order the course and get access to exclusive bonuses reserved for the early supporters and most engaged learners.

01
The Financial Analysis Sheet

Use this exclusive Cheat Sheet to evaluate the financial health, performance, and the viability of a business or project using 12 essential concept.(Value $89)

02
The Financial Analysis Checklist

Shortcut your way to mastering financial analysis with an essential checklists to help you ask better questions, ensure coverage of all critical areas, and make better business decisions.

03
1 Year Newsletter Subscription

Access over 80 archived issues of The Finance Gem and enjoy deep insights on a wide range of topics to deepen your financial acumen and strategic skills. 1 Year Subscription to The Finance Gem.

04
Access to the Instructor

If you have questions, Oana has answers. Every lesson has an open Q&A. Simply type your question and Oana will respond.

05
Lifetime Access

Your enrollment in this course never expire, which means you can move forward at your own pace and revisit lessons as many times as you'd like.

06
Mobile App Access

Learn on the go on any device and platform. Download the Thinkific app and enjoy podcast style audio only content. Available free of charge.

"Thank you for putting this together, by far the best course on financial analysis for CFOs, VPs, sales leaders out there. All intelligence, no fluff, great examples, practical and well presented."

Bruno Secchi

Bruno Secchi CFO

"I can’t believe how much I learned. It’s like the fog lifted. This course showed me how to go from simply calculating ratios to influencing strategic decisions. The difference in my approach is night and day!"

Janette Alvarado

Janette Alvarado VP Finance

"Oana’s course gave me insights I wish my entire executive team had years ago. It doesn’t just teach analysis—it teaches how to turn analysis into action. Highly valuable for anyone looking to elevate their financial edge."

Alberto Morales

Alberto Morales CEO

"The course is a wake-up call for everyone who thinks like an analyst to think like strategists. I put the entire finance and ops teams through it and noticed a significant difference in how they now operate and how they present their insights so they stay close to our business goals. Incredible value."

Awzair Tirunawark

Awzair Tirunawark CEO

Get ready for a transformation

Successful companies get built on Financial Analysis and Strategic Planning.

Successful careers get built the same way.

About Your Instructor

Hi, I'm Oana Labes. I'm a CPA and I built my career and my business around strategic finance. Today I am here to help you build yours the same way.

The Financial Analysis Masterclass is the result of 2 decades of experience in corporate finance, financial analysis and financial risk management.

I have an MBA from one of Canada's top tier business schools, a CPA designation from one of the best programs in the world, and over 14 years of experience advising and financing hundreds of Canadian companies.

I have distilled my extensive and unique expertise in financial analysis save you from having to spend 20 years learning what I know, and instead help you get farther ahead in your career and your business.

I am confident this course will help you grow your knowledge and expertise, expand your earnings and influence, and dramatically improve your ability to drive strategic business results in your organization.

Learn from A Top Linkedin Corporate Finance Content Creator

300,000+ Followers & 100+ Million Content Views

⭐⭐⭐⭐⭐

"What sets Ms. Labes apart is her ability to effectively communicate complex financial information. She has a remarkable talent for simplifying intricate concepts, making them accessible to individuals with varying levels of financial literacy. Her clear and concise explanations have been instrumental in helping me understand and apply accounting and finance principles in my own work."

“I have found your posts quite helpful in assisting to understand key metrics in strategy delivery. Thanks for your great work"

"Oana Labes' material and products offer an intuitive way to orient finance professionals, students of accounting, and those with no financial background whatsoever onto the most salient points to remember. I highly recommend sharing her insights with your organization"

⭐⭐⭐⭐⭐

"Thank you for an incredible resource and your continued generosity in sharing your knowledge. This Financial Analysis Masterclass is another gem by Oana Labes and I recommend everyone to get it and use it as soon as possible."

George Donovan, CEO

What's Included?

☑️ 5+ hours of video content

☑️ Engaging video lessons, practical exercises, and real world examples

☑️ Downloadable course presentation to reference after the course at your convenience

☑️ Downloadable Excel templates and infographics to support your cash flow mastery

☑️ Interactive quizzes and assessments to test your knowledge and track your progress

☑️ Access to future materials added to the course at no additional cost to you

☑️ Completion Certificate

"The most complete course I've seen on financial analysis and it's so packed with strategy that it felt like a mini MBA."

Sara Lee Woods

COO

Sonija Milena

FP&A Lead

"Really clear explanations, lots of examples, amazing tools and Excel models, this course was fantastic! I can now tell stories about our financial data in ways that make me stand out in meetings"

Bree Stephens

Controller

"I've taken a few finance courses, but nothing compares to this one. It connected all the dots between analysis, strategy, and real business impact. I’m now the go-to person for financial insights at my company. Amazing!"

Nathalie Frei

FP&A

"This is not just a course; it’s a career-boosting tool. It gave me the confidence to speak up in meetings and back up my points with solid analysis. I feel like a real strategic advisor now."

Denise Grimm

Accountant

"I always thought finance was just numbers until I took this course. It opened my eyes to the strategic side of analysis. I now understand how to use numbers to drive business decisions. Loved every bit of it!"

Theresa Li

VP Finance

"The best investment I’ve made in myself. Oana’s teaching made complex concepts super simple and showed me how to use them to add real value. I feel ready to make strategic decisions, not just crunch numbers."

Paula Medeiros

Controller

"This course made financial analysis exciting. For the first time, I’m not just reporting numbers; I’m actively contributing to strategy. The lessons are practical and immediately useful. Highly recommend it!"

⭐⭐⭐⭐⭐

"No other course comes close! "

"The infographics alone are worth 10 times the price, just buy it!"

"Such clear explanations and amazing context, I can now articulate stories about data in ways that make me stand out in meetings"

"Thank you for putting this togehter, by far the best course on financial analysis for companies, CFOs, VPs, sales out there."

FAQ

  • Why should I take this course?

    This comprehensive course will help you learn how to drive strategic business decisions by confidently navigating the world of strategic financial analysis. It will support you to accelerate your career, expand your business, and enable you to have the impact and influence you've always dreamed of.

  • What will I learn in this course?

    aking the Financial Analysis Masterclass will empower you with critical skills to drive strategic business decisions and create value. You'll gain expertise in analyzing financial statements, conducting ratio analysis, and evaluating cash flows. The course also covers financial modeling, forecasting, risk assessment, and applying financial analysis in mergers and acquisitions and capital investments. By mastering these techniques, you'll be able to transform financial data into actionable insights, ensuring your business strategies are grounded in robust financial intelligence.

  • Why is cash flow so important?

    As this course will show you, poor cash flow management can result in serious business mistakes and potentially irreversible consequences. Meanwhile, strong cash flow skills foster enhanced business profitability, enable smarter business choices, and support a much more rewarding finance career with greater earning potential.

  • Who is this course for?

    This course is designed for finance professionals, business analysts, managers, and executives who want to enhance their financial analysis skills. It's ideal for those involved in financial decision-making, strategic planning, and value creation within their organizations. Whether you're a CFO, CEO, financial analyst, or business strategist, this course will provide you with the tools and insights needed to turn financial data into strategic business actions.

  • Will I get a completion certificate?

    Yes! You will get a completion certificate which you can proudly display on your Linkedin profile page or list on your resume!

  • Will I have lifetime access?

    Yes! And you will also benefit from future additions to the course, such as new videos or new infographics and templates.

  • OK, I'm ready. What do I do to get started?

    To get started with the Financial Analysis Masterclass, enroll and gain immediate lifetime access to all course materials. You'll find detailed video lessons, practical exercises, and real-world case studies to enhance your learning experience. Join now to unlock the power of financial analysis and transform your business strategies.

  • Can I access the course on any device?

Get Reimbursed by Your Employer

If your company doesn't have a formal professional development budget, use our email template to request coverage from your manager