You’ll learn how investors, lenders, and buyers assess companies, and how your financial decisions today impact valuation tomorrow. We’ll demystify concepts like discounted cash flow, EBITDA, and working capital—and show you how to link your business model, growth plan, and capital strategy to real enterprise value.

Too many CEOs focus only on top-line growth or profitability without understanding how value is actually created or destroyed. This module will show you what really matters—and how to use valuation thinking to make smarter decisions.

By the end of this module, you will:

Understand the key drivers of business value and how they apply to your company

Learn how to assess your company through a valuation lens

Identify steps to increase valuation by improving cash flow, reducing risk, and aligning capital decisions with growth

You’ll learn what each statement is really telling you, how they connect, and how to move beyond surface-level KPIs to the insights that matter most. No accounting background needed—just practical skills that give you real control over your company’s financial direction.

A CEO doesn’t need to know how to prepare the financials—but they must know how to use them. This module gives you that power.

By the end of this module, you will:

Interpret key financial statements with confidence

Identify financial strengths, weaknesses, and performance patterns

Connect financial results to your business operations and strategy

You’ll learn how to assess your company’s financial health across five dimensions: profitability, liquidity, efficiency, solvency, and cash flow. We’ll show you how to stress-test your numbers, identify weak points, and build safety margins that give you the confidence to pursue bold moves.

Financial strength isn’t about having the biggest bank balance. It’s about being positioned to scale, survive, and thrive—no matter what happens. This module gives you the lens and tools to get there.

By the end of this module, you will:

Assess the full financial health of your business using practical tools

Identify and strengthen weak spots before they limit your growth

Build the financial resilience needed to scale with confidence

We’ll cover how to align your strategy with your numbers, how to make forecasts that reflect reality—not hope—and how to build plans that make funding, expansion, and investor conversations far easier.

CEOs don’t just set targets—they need a financial roadmap to achieve them. This module helps you build that map.

By the end of this module, you will:

Create a 5-year financial plan aligned with your business strategy

Build budgets and forecasts that drive execution and accountability

Use scenario planning to prepare for upside and downside risks

We’ll cover a 5-step capital allocation framework that helps you prioritize what matters most, evaluate ROI, and balance risk and return. You’ll also discover how to implement performance management systems like OKRs, KPIs and scorecards to keep your team focused, engaged and accountable.

This is where financial leadership separates great CEOs from average ones. When you master capital allocation, you unlock the power to scale with precision and purpose.

By the end of this module, you will:

Use a structured framework to allocate capital across competing priorities

Evaluate investments using metrics like NPV, IRR, and Free Cash Flow

Select KPIs and monitor them with dashboards to drive execution and performance

The most effective CEOs don’t just understand the numbers—they know how to communicate them to align teams, influence investors, and build trust. This module shows you how to turn financials into a compelling story that drives action.

You’ll learn strategic storytelling frameworks, how to deliver board-ready insights, and how to lead your executive team using financial intelligence—even if you don’t have a CFO. We’ll also cover how to anticipate risk, adapt in real time, and manage with foresight instead of hindsight.

By the end of this module, you will:

Use financial insights to tell a strategic story and influence decisions

Communicate clearly with boards, lenders, and investors

Lead your company forward using real-time dashboards, dynamic forecasts and effective risk monitoring